{"id":20733,"date":"2026-04-02T11:58:55","date_gmt":"2026-04-02T11:58:55","guid":{"rendered":""},"modified":"2026-04-13T10:54:22","modified_gmt":"2026-04-13T10:54:22","slug":"liveworld-case-study-ja","status":"publish","type":"page","link":"https:\/\/orgazo.com\/bluecaffeine\/ja\/liveworld-case-study-ja\/","title":{"rendered":"LiveWorld Case Study &#8211; \u65e5\u672c\u8a9e"},"content":{"rendered":"<p>[vc_section full_width=&#8221;stretch_row_content&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1622134255296{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row row_container=&#8221;true&#8221; columns_no_gap=&#8221;true&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving-fade&#8221; parallax_image=&#8221;8214&#8243; parallax_speed_bg=&#8221;5.5&#8243; particles_effect=&#8221;nasa&#8221; full_width=&#8221;stretch_row&#8221; content_text_aligment=&#8221;center&#8221; css=&#8221;.vc_custom_1603366325225{padding-top: 0px !important;padding-bottom: 20px !important;background-position: center;background-repeat: no-repeat;background-size:cover !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Digital Marketing strategy for a social customer experience company&#8221; font_container=&#8221;tag:h2|font_size:20px|text_align:center|color:%231d71b8&#8243; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1603366493510{padding-top: 20% !important;padding-left: 10% !important;}&#8221;][vc_custom_heading text=&#8221;Company Background&#8221; font_container=&#8221;tag:h2|font_size:20px|text_align:left|color:%231d71b8&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]LiveWorld is a Social Customer Experience company helping companies improve their customer experience by managing conversations in messaging apps and social media to develop deeper relationships with customers[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1603372426077{padding-top: 300px !important;padding-bottom: 180px !important;background-image: url(https:\/\/orgazo.com\/bluecaffeine\/wp-content\/uploads\/2020\/10\/LIVE1.jpg?id=2931) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1603372439082{padding-top: 250px !important;padding-bottom: 180px !important;background-image: url(https:\/\/orgazo.com\/bluecaffeine\/wp-content\/uploads\/2020\/10\/LIVE2.jpg?id=2932) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1600247678087{padding-top: 16% !important;padding-right: 10% !important;padding-bottom: 0% !important;padding-left: 10% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_custom_heading text=&#8221;Problem Statement&#8221; font_container=&#8221;tag:h2|font_size:20px|text_align:left|color:%231d71b8&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]LiveWorld was seeking a digital marketing partner to take over their PPC and SEO operations, optimize the overall health of the account and bring in measurable results.[\/vc_column_text][\/vc_column][\/vc_row][vc_row columns_no_gap=&#8221;true&#8221; full_width=&#8221;stretch_row&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1602238414326{padding-top: 10% !important;padding-right: 10% !important;padding-left: 10% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_custom_heading text=&#8221;Strategy&#8221; font_container=&#8221;tag:h2|font_size:20px|text_align:left|color:%231d71b8&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]The first step was to <strong>conduct a comprehensive audit<\/strong> to identify opportunities and problem areas from both an SEO and a PPC point of view. Once that was done we formulated an <strong>overall strategy to optimize the website<\/strong> and also <strong>improve paid marketing results<\/strong>. The SEO strategy included migrating to a secure HTTPS protocol and also optimizing key SEO elements on the website. When it came to PPC, we devised a 3 phase AdWords strategy to enhance account health &amp; performance. We also devised a <strong>KPI framework,<\/strong> measurement framework and conducted attribution analysis to understand channel level metrics. This helped attribute conversions to specific channels and report the number of conversions each channel assisted and completed and provided a better marketing view to LiveWorld[\/vc_column_text][vc_custom_heading text=&#8221;Results&#8221; font_container=&#8221;tag:h2|font_size:20px|text_align:left|color:%231d71b8&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]<\/p>\n<ul>\n<li>Built User persona level marketing dashboards for the marketing team<\/li>\n<li>Fixed conversion and lead attribution inconsistencies<\/li>\n<li>Helped Liveworld Team successfully reposition their product and service lines and build channel level strategies<\/li>\n<li>Improved user segmentation using website analytics<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1603372453614{padding-top: 700px !important;padding-bottom: 0px !important;background-image: url(https:\/\/orgazo.com\/bluecaffeine\/wp-content\/uploads\/2020\/10\/LIVE3.jpg?id=2933) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1622134176238{background-image: url(https:\/\/orgazo.com\/bluecaffeine\/wp-content\/uploads\/2020\/10\/LIVE-COVER.jpg?id=2934) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;banner-wrap-head&#8221;][vc_row row_container=&#8221;true&#8221; columns_no_gap=&#8221;true&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving-fade&#8221; parallax_image=&#8221;8214&#8243; parallax_speed_bg=&#8221;5.5&#8243; particles_effect=&#8221;nasa&#8221; full_width=&#8221;stretch_row&#8221; content_text_aligment=&#8221;center&#8221; css=&#8221;.vc_custom_1621141161677{background-position: center;background-repeat: no-repeat;background-size:cover !important;}&#8221;][vc_column][vc_raw_html el_class=&#8221;banner-title-wrap&#8221;]JTNDZGl2JTIwY2xhc3MlM0QlMjJiYW5uZXItdGl0bGUlMjIlM0UlM0NzcGFuJTIwY2xhc3MlM0QlMjJib3JkZXIlMjIlM0UlRTMlODMlQTklRTMlODIlQTQlRTMlODMlOTYlRTMlODMlQUYlRTMlODMlQkMlRTMlODMlQUIlRTMlODMlODklMjAlM0MlMkZzcGFuJTNFJTIwJTNDc3BhbiUyMGNsYXNzJTNEJTIyYmclMjIlM0UlRTMlODIlQjElRTMlODMlQkMlRTMlODIlQjklRTMlODIlQjklRTMlODIlQkYlRTMlODMlODclRTMlODIlQTMlM0MlMkZzcGFuJTNFJTNDJTJGZGl2JTNF[\/vc_raw_html][\/vc_column][\/vc_row][\/vc_section][vc_section css=&#8221;.vc_custom_1664185450583{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;page-content&#8221;][vc_row row_container=&#8221;true&#8221; columns_no_gap=&#8221;true&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving-fade&#8221; parallax_image=&#8221;8214&#8243; parallax_speed_bg=&#8221;5.5&#8243; particles_effect=&#8221;nasa&#8221; full_width=&#8221;stretch_row&#8221; content_text_aligment=&#8221;center&#8221; css=&#8221;.vc_custom_1621142521253{background-position: center;background-repeat: no-repeat;background-size:cover;}&#8221;][vc_column][vc_custom_heading text=&#8221;\u30bd\u30fc\u30b7\u30e3\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u4f01\u696d\u5411\u3051\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23202833&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;page-heading&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_column_text]<\/p>\n<div class=\"blue-img-content\">\n<div class=\"img-left\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4448 size-full\" src=\"https:\/\/orgazo.com\/bluecaffeine\/wp-content\/uploads\/2021\/05\/LIVE1.jpg\" alt=\"\" width=\"520\" height=\"350\" srcset=\"https:\/\/orgazo.com\/bluecaffeine\/wp-content\/uploads\/2021\/05\/LIVE1.jpg 520w, https:\/\/orgazo.com\/bluecaffeine\/wp-content\/uploads\/2021\/05\/LIVE1-300x202.jpg 300w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/div>\n<div class=\"content-right\">\n<div class=\"content-title\">\u80cc\u666f<\/div>\n<div class=\"content-desc\">LiveWorld\u306f\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u30a2\u30d7\u30ea\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u4e0a\u3067\u306e\u5bfe\u8a71\u3092\u7ba1\u7406\u3059\u308b\u3053\u3068\u3067\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u3001\u4f01\u696d\u306e\u9867\u5ba2\u4f53\u9a13\u5411\u4e0a\u3092\u652f\u63f4\u3059\u308b\u30bd\u30fc\u30b7\u30e3\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u4f01\u696d\u3067\u3059\u3002<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;mobile-adj&#8221;][vc_column css=&#8221;.vc_custom_1621156796339{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column_text]<\/p>\n<div class=\"blue-img-content blue-img-content-reverse\">\n<div class=\"content-left\">\n<div class=\"content-title\">\u8ab2\u984c<\/div>\n<div class=\"content-desc\">LiveWorld\u306f\u3001PPC\u304a\u3088\u3073SEO\u904b\u7528\u3092\u5f15\u304d\u7d99\u304e\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u5168\u4f53\u306e\u5065\u5168\u6027\u3092\u6700\u9069\u5316\u3057\u3001\u6e2c\u5b9a\u53ef\u80fd\u306a\u6210\u679c\u3092\u5275\u51fa\u3059\u308b\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u6c42\u3081\u3066\u3044\u307e\u3057\u305f\u3002<\/div>\n<\/div>\n<div class=\"img-right\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4449 size-full\" src=\"https:\/\/orgazo.com\/bluecaffeine\/wp-content\/uploads\/2021\/05\/LIVE2.jpg\" alt=\"\" width=\"520\" height=\"350\" srcset=\"https:\/\/orgazo.com\/bluecaffeine\/wp-content\/uploads\/2021\/05\/LIVE2.jpg 520w, https:\/\/orgazo.com\/bluecaffeine\/wp-content\/uploads\/2021\/05\/LIVE2-300x202.jpg 300w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section css=&#8221;.vc_custom_1664185474833{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;page-content-full&#8221;][vc_row][vc_column][vc_column_text]<\/p>\n<div class=\"blue-img-content-list\">\n<div class=\"img-left-list\">\n<div class=\"img-left-item\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4450 size-full\" src=\"https:\/\/orgazo.com\/bluecaffeine\/wp-content\/uploads\/2021\/05\/LIVE3.jpg\" alt=\"\" width=\"340\" height=\"400\" srcset=\"https:\/\/orgazo.com\/bluecaffeine\/wp-content\/uploads\/2021\/05\/LIVE3.jpg 340w, https:\/\/orgazo.com\/bluecaffeine\/wp-content\/uploads\/2021\/05\/LIVE3-255x300.jpg 255w\" sizes=\"(max-width: 340px) 100vw, 340px\" \/><\/div>\n<div class=\"img-left-content\">\n<div class=\"content-title\">\u6226\u7565<\/div>\n<div class=\"content-desc\">\u4f4e\u54c1\u8cea\u306a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u539f\u56e0\u3068\u3057\u3066\u3001\u30cd\u30ac\u30c6\u30a3\u30d6\u691c\u7d22\u8a9e\u53e5\u3001\u7121\u95a2\u4fc2\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u6b20\u5982\u306a\u3069\u306e\u8981\u56e0\u304c\u8003\u3048\u3089\u308c\u305f\u305f\u3081\u3001\u4ee5\u4e0b\u306e\u65bd\u7b56\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\uff1a<\/div>\n<\/div>\n<\/div>\n<div class=\"content-right-list\">\n<div class=\"content-right-item ppc\">\n<div class=\"content-title\">PPC:<\/div>\n<div class=\"content-desc\">\u30a2\u30ab\u30a6\u30f3\u30c8\u69cb\u9020\u3001\u5e83\u544a\u30b3\u30d4\u30fc\u3001\u5404\u7a2e\u6307\u6a19\u3092\u5206\u6790\u3057\u305f\u7d50\u679c\u3001\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u5e02\u5834\u306b\u304a\u3044\u3066\u5341\u5206\u306a\u6700\u9069\u5316\u304c\u884c\u308f\u308c\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/div>\n<\/div>\n<div class=\"content-right-item keyword-research\">\n<div class=\"content-title\">\u30ad\u30fc\u30ef\u30fc\u30c9\u8abf\u67fb\uff1a<\/div>\n<div 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disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1664185490182{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;page-content-full pd100&#8243;][vc_row][vc_column][vc_column_text]<\/p>\n<div class=\"blue-container\">\n<h2 class=\"title\">Case Studies<\/h2>\n<div class=\"swiper-container casestudies-slider\">\n<div class=\"swiper-wrapper\">\n<div class=\"swiper-slide\">\n<div class=\" overlay-image\">\n<p><a href=\"https:\/\/orgazo.com\/bluecaffeine\/seo-audit-case-study\/\"><img decoding=\"async\" class=\" image\" src=\"https:\/\/orgazo.com\/bluecaffeine\/wp-content\/uploads\/2021\/04\/seo.jpg\" alt=\"Alt text\" \/><\/a><\/p>\n<div class=\" normal\">\n<div class=\" text\">SEO Audit Case Study<\/div>\n<div class=\" text1\">A 65 point SEO audit was conducted to assess the health<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide\">\n<div class=\" overlay-image\">\n<p><a href=\"https:\/\/orgazo.com\/bluecaffeine\/liveworld-case-study\/\"><img decoding=\"async\" class=\" image\" src=\"https:\/\/orgazo.com\/bluecaffeine\/wp-content\/uploads\/2021\/04\/social-1.jpg\" alt=\"Alt text\" \/><\/a><\/p>\n<div class=\" normal\">\n<div class=\" text\">LiveWorld Case Study<\/div>\n<div class=\" text1\">LiveWorld is a Social Customer Experience company helping companies<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide\">\n<div class=\" overlay-image\">\n<p><a href=\"https:\/\/orgazo.com\/bluecaffeine\/stocksnips-case-study\/\"><img decoding=\"async\" class=\" image\" src=\"https:\/\/orgazo.com\/bluecaffeine\/wp-content\/uploads\/2021\/04\/stocksnips.jpg\" alt=\"Alt text\" \/><\/a><\/p>\n<div class=\" normal\">\n<div class=\"text\">Stocksnips Case Study<\/div>\n<div class=\" text1\">Email marketing for a Fintech audience &#8230;<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-pagination\"><\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_section full_width=&#8221;stretch_row_content&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1622134255296{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row row_container=&#8221;true&#8221; columns_no_gap=&#8221;true&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving-fade&#8221; parallax_image=&#8221;8214&#8243; parallax_speed_bg=&#8221;5.5&#8243; particles_effect=&#8221;nasa&#8221; full_width=&#8221;stretch_row&#8221; content_text_aligment=&#8221;center&#8221; css=&#8221;.vc_custom_1603366325225{padding-top: 0px !important;padding-bottom: 20px !important;background-position: center;background-repeat: no-repeat;background-size:cover !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Digital Marketing strategy for a social customer experience company&#8221; font_container=&#8221;tag:h2|font_size:20px|text_align:center|color:%231d71b8&#8243; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1603366493510{padding-top: 20% !important;padding-left: 10% !important;}&#8221;][vc_custom_heading text=&#8221;Company Background&#8221; font_container=&#8221;tag:h2|font_size:20px|text_align:left|color:%231d71b8&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]LiveWorld is a Social Customer Experience [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"cmb2":{"uhe_rest_metabox":{"uhe_rest_text":""}},"_links":{"self":[{"href":"https:\/\/orgazo.com\/bluecaffeine\/wp-json\/wp\/v2\/pages\/20733"}],"collection":[{"href":"https:\/\/orgazo.com\/bluecaffeine\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/orgazo.com\/bluecaffeine\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/orgazo.com\/bluecaffeine\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/orgazo.com\/bluecaffeine\/wp-json\/wp\/v2\/comments?post=20733"}],"version-history":[{"count":1,"href":"https:\/\/orgazo.com\/bluecaffeine\/wp-json\/wp\/v2\/pages\/20733\/revisions"}],"predecessor-version":[{"id":21382,"href":"https:\/\/orgazo.com\/bluecaffeine\/wp-json\/wp\/v2\/pages\/20733\/revisions\/21382"}],"wp:attachment":[{"href":"https:\/\/orgazo.com\/bluecaffeine\/wp-json\/wp\/v2\/media?parent=20733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}