{"id":20740,"date":"2026-04-02T11:58:59","date_gmt":"2026-04-02T11:58:59","guid":{"rendered":""},"modified":"2026-04-13T10:10:32","modified_gmt":"2026-04-13T10:10:32","slug":"3-phase-strategy-new-ja","status":"publish","type":"page","link":"https:\/\/orgazo.com\/bluecaffeine\/ja\/3-phase-strategy-new-ja\/","title":{"rendered":"3 Phase Strategy-New – \u65e5\u672c\u8a9e"},"content":{"rendered":"

[vc_section full_width=”stretch_row_content” disable_element=”yes” css=”.vc_custom_1622133680570{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_row row_container=”true” columns_no_gap=”true” equal_height=”yes” content_placement=”middle” parallax=”content-moving-fade” parallax_image=”8214″ parallax_speed_bg=”5.5″ particles_effect=”nasa” full_width=”stretch_row” content_text_aligment=”center” css=”.vc_custom_1603366325225{padding-top: 0px !important;padding-bottom: 20px !important;background-position: center;background-repeat: no-repeat;background-size:cover !important;}”][vc_column][vc_custom_heading text=”How a three-phase strategy helped improve AdWords performance” font_container=”tag:h2|font_size:20px|text_align:center|color:%231d71b8″ use_theme_fonts=”yes”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column width=”1\/2″ css=”.vc_custom_1603366493510{padding-top: 20% !important;padding-left: 10% !important;}”][vc_custom_heading text=”Background” font_container=”tag:h2|font_size:20px|text_align:left|color:%231d71b8″ use_theme_fonts=”yes”][vc_column_text]A customer service software and services company was looking to improve cost effectiveness of their AdWords campaigns[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1603366181155{padding-top: 300px !important;padding-bottom: 180px !important;background-image: url(https:\/\/orgazo.com\/bluecaffeine\/wp-content\/uploads\/2020\/10\/seo1.jpg?id=2885) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column width=”1\/2″ css=”.vc_custom_1603366203620{padding-top: 250px !important;padding-bottom: 180px !important;background-image: url(https:\/\/orgazo.com\/bluecaffeine\/wp-content\/uploads\/2020\/10\/seo2-1.jpg?id=2912) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1600247678087{padding-top: 16% !important;padding-right: 10% !important;padding-bottom: 0% !important;padding-left: 10% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_custom_heading text=”Problem Statement” font_container=”tag:h2|font_size:20px|text_align:left|color:%231d71b8″ use_theme_fonts=”yes”][vc_column_text]The AdWords account had been running campaigns for a while with no clear path to optimize and the campaigns KPIs are sub par[\/vc_column_text][\/vc_column][\/vc_row][vc_row columns_no_gap=”true” full_width=”stretch_row”][vc_column width=”1\/2″ css=”.vc_custom_1602238414326{padding-top: 10% !important;padding-right: 10% !important;padding-left: 10% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_custom_heading text=”Strategy” font_container=”tag:h2|font_size:20px|text_align:left|color:%231d71b8″ use_theme_fonts=”yes”][vc_column_text]We recommended a three point strategy to fix the account in phases instead of trying to optimize individual campaigns and plugging each hole by hand.<\/p>\n

Phase 1: Reduce Wastage and Optimize Cost<\/strong> Based on existing keywords and search term report we determined low intent high spending keywords that are not bringing in relevant users. We conducted a parallel keyword analysis for high intent keywords using our in-house tool and Keyword Planner. The AdWords account was then restructured to build a keyword group view of the campaign and toggle ad groups based on relevance and spend. Costs were optimized for LiveWorld since we were able to plug wastage by continually adding negative keywords and pausing low-performing keywords. We took a conscious decisions to remove broad match modifier keywords even sacrificing some relevant clicks<\/p>\n

Phase 2: Improve Performance KPIs\u00a0Key<\/strong> performance indicators (KPIs) such as CTRs, Impression Share and Relative CTRs improved by, having a minimum of 5 ads per ad group, adding ad extensions, bid optimization at device level, location level and demographic level. Ensuring consistent CTRs has been the objective for this phase<\/p>\n

Phase 3: Improve Business KPIs<\/strong> The third phase included improving business KPIs such as Conversions and Cost Per Conversion. The objective was to get highly relevant users to the landing page. By click wise monitoring of search terms we maintained 92% relevant search terms for all campaigns. By using heatmap analytics modified the landing pages aimed to keep user focus on the form and hence improve conversion rates[\/vc_column_text][vc_custom_heading text=”Results” font_container=”tag:h2|font_size:20px|text_align:left|color:%231d71b8″ use_theme_fonts=”yes”][vc_column_text]<\/p>\n